About DVM Marketplace

Maryle is the CEO and founder of The Tellus Group, Inc. A management and marketing company with a special interest in veterinary medicine. Maryle is an acknowledged expert in the field of management and marketing, and an inspirational speaker with an entrepreneurial spirit. She is the driving force behind DVM Marketplace, a company that offers veterinarians management support through her Conscious Leadership training, and marketing services. A marketing service unique to DVM Marketplace, is our revenue building programs that are supported with semi-customizable marketing materials, DVM Marketplace offers a full complement of marketing and management services, as well as timely education and tips, which are featured on Maryle's blog page. :

Motivate Your Clients to Take Action

It’s no secret that many veterinarians are struggling to attract and retain clients.  The recent studies and data clearly point out that fact.  If you struggle to convey the importance of preventative health measures, or present treatment plans to your clients, here’s a tip or two that might shift the odds in your favor.

I’m a big fan of the Harvard Business Review.  Today, I had an “aha” moment while reading the blog post “Rehearsing Your Strategic Story,” which appeared in the Harvard Business Review’s Daily Alert. (You’ll find the link to that article at the bottom of this page.)  So why did I find this article intriguing or applicable to veterinarians?  Well, here’s one comment in the article from a senior partner in an architectural firm, which caught my attention:  “I have never really thought about my client this way before, and it was alarming how many assumptions I had to cross off my list.”

Here’s how this blog post piqued my interest. It inspired me to pose these questions, and to share my perspective on how preparation and awareness before meeting with a client can lead to a positive outcome for you, the client and the pet.

  • What, if anything, do you know or think about your client before entering the exam/consult room?
  • What techniques do you have for identifying what a client needs to feel, in order to act on your message?
  • Do you enter the exam room with the intent to present the information, or is your intent to inform and influence?

Rest assured, I’m NOT advocating manipulation techniques here, what I am advocating is AWARENESS. Before you enter the exam room to consult with a client, can you list (on paper or in your head,) only facts―not opinions or assumptions, about the client/decision maker?   Do you view each of these facts in terms of the action you want that person to take?

For example,  if this is a fairly new client/decision maker, he or she is probably going to need something very different from you, before accepting a major recommendation, then a client who has been with your practice for several years.  Having the basic facts about the client in front of you, and understanding their needs in relation to your presentation, may make the difference between acceptance or rejection.

In her article, Theresa Norton states, “Simply put it is an equation: Facts relating to the character as supplied in the text of the play + what the character is literally doing in the scene you are rehearsing = what motivates the character in that scene.”

Translation―Simply put it is an equation:  Facts relating to the client, as supplied in the information gathered in the registration process (new client) or based on your knowledge and understanding (not assumptions) of existing clients = what motivates the client to take action in a specific situation.

http://blogs.hbr.org/cs/2012/01/rehearsing_your_strategic_stor.html?referral=00563&cm_mmc=email-_-newsletter-_-daily_alert-_-alert_date&utm_source=newsletter_daily_alert&utm_medium=email&utm_campaign=alert_date

Holiday Hazards for Pet Owners

Hot off your press! An educational handout for you to share with pet owners.  The interactive PDF file has space for you to add your practice contact information and the contact information for an emergency service.

There are numerous ways to get this information to your clients.

  • Print the handout at your local copy/print shop and place them in your lobby as well as attach a copy to all of your invoices.
  • Place print copies in your lobby and exam rooms.
  • Send out Email blasts with your holiday greeting and include the PDF file.
  • Place this document into your marketing tool kit and use excess copies next year.

The PDF download file is included in this month’s Holiday Edition of DVM News and Views Newsletter.  In order to receive it, you will need to register with my Email service provider  by clicking on the link below.  Once you’ve signed up, you’ll receive the Newsletter and the PDF file.  Several days later, you’ll receive a copy of the October issue of News and Views.  I hope you’re pleased with the information, but of course, if you’re not.  You can unsubscribe at any time.

Click here, to register and receive Holiday Hazards for Pet Owners,

Celebrating National Veterinary Technician Week

Paws Up to Veterinary Technicians (and all nursing staff) for the immense contribution they make to veterinary medicine.  Let’s acknowledge and praise our nursing team this week and reflect on the difference they make in the lives of the animals and their owners, who have placed their faith in us.

Here’s a sample of an  8.5 x 11 poster that I’ve created to acknowledge our veterinary technicians this week.  The right side of the poster is for your doctors and staff to sign.  To get your free PDF download poster, click here.

A is for Apple and Autism. S is for Steve. J is for Jobs

Yesterday, I celebrated LIFE—my daughter’s—it was her birthday—and the life and legacy of Steve Jobs. One of the most stirring articles I read, was an excerpt from a “love letter” to Steve from the mother of a child afflicted with autism.  Here’s the excerpt from her blog

An Unlikely Love Letter, originally published on Diary January 4, 2010

.Dear Mr Jobs,

My name is Jess and I have something that I’ve been wanting to tell you for a while now.  I think I love you.

Now, I know you probably get a lot of this – crazed fans writing in to tell you that you’ve altered the world through technology. I can’t argue with them. What you have done to shove us all headlong into the information age has been nothing short of revolutionary. Your leadership and innovation have changed the way we view – well, just about everything we do. Guttenberg had nothing on you, sir.

Oh, and taking just $1 in yearly compensation EVERY YEAR since your return to the company in ’97? Classy move, my friend. Classy move. And handing well over 3,000 percent return to investors during your tenure without selling a share of stock? Be still my heart.

You’re my husband’s hero. As such, you’d think this letter would have come from him. He’s Mac-obsessed. If it has a little ‘i’ in front of it he either has it, wants it, or is waiting for the next generation of it. I’ve caught him caressing his iPhone when he thinks no one’s looking. OK, I made that up – but Steve - is it OK if I call you Steve? I mean, it just kind of seems right to call a guy in a turtle-neck and jeans Steve – it wouldn’t be far-fetched. Hell, the guy gets MacWorld Magazine. And READS it. Not for nothing, but you know you’ve made it when there’s a MAGAZINE dedicated to your products. I mean seriously, that’s cool.

But, Steve, much as I like the MacBook that I’m typing on right now, as happy as I am with my iPhone and as much as I love browsing through iTunes for music, there’s one thing and one thing alone that sets my heart a-flutter for you.

You, sir have given my daughter freedom.

You see Steve, my daughter has autism. And for her, the world can get pretty damned overwhelming. For a long time, my girl couldn’t really go anywhere comfortably – certainly not to a restaurant. It was hard, Steve. Sometimes it was really hard.

But last night, we went to our local sushi joint for dinner with friends. We were later than we’d hoped to be and the place was pretty full. Full means loud, Steve. And loud can mean disaster. But we didn’t have to leave. Not once. Nope, my girl sat at the table with everyone else and ate her dinner.

Because now – thanks to you, she has a powerful tool to mitigate the madness. When it gets to be too much, she can reach into her dad’s pocket and say, “I will listen to my music now.” No matter where we are, she can slip on her headphones, plug into her iPod and retreat into a world that’s much more inviting and hospitable than the one around her. The nerve-wracking clang and clatter of her surroundings melts away into Godspell, Dora the Explorer , JoJo and The Beatles.

She’s even (mostly) learned not to sing along in public. Trust me, Steve, that’s bigger than you think.

And so, I wanted you to know that you have one more thing to add to your already mind-boggling resume. Pixar may have changed special effects for all time. Wonderful – I like a good flick as much as the next girl. The iMac no doubt dramatically altered home computing. My home movies thank you. And the iPhone certainly radically shifted the face of mobility. All great.

But it was a tiny green iPod that unlocked the world for one little girl.

And her mama is forever in your debt.

Keep up the good work, Steve.

Warmly,.

Jess

.

Core Services Staff Empowerment

There’s been some interesting discussions within various veterinary groups on LinkedIn this past week with regard to our support, or lack thereof, in training our CSR teams.

A couple of years ago, I created a document to support training in Core Services.  In response to the aforementioned discussions, I’ve updated the information and it is available as a free Word document download.

Marketing 101 for The Veterinary Team — Core Services, contains information and templates to help you train your team on core services.  I’ve also included templates for you to create your own Core Services Guides, and templates to track metrics for core service promotions.

Here is the link to your free Marketing 101 Core Services document: http://forms.aweber.com/form/78/84152678.htm

Please Note: So there is no misunderstanding—When you register to receive the Marketing 101 Core Services document, your name and email address become part of my mailing list. Of course all correspondence from me includes an “opt out” link, should you wish us to remove your name from my mailing list at any time.

Are you a Quantum Leader? Discover for yourself.

Organizations, communities and governments are living entities that follow the rules of all complex living systems.  When we combine conscious leadership principles with systems based management techniques, we achieve a result in harmony with quantum physics—the direction and transformation of the flow of energy into desired results.

My guest this week is Norman Wolfe, a leading expert on conscious leadership. Our work as consultants and leaders is strongly aligned.  It is my privilege to share his insights with the veterinary community.  Throughout his professional career as a Chief Executive Officer, Corporate Director, and advisor to CEOs, Norman has successfully guided corporations through major transitions leading to substantial growth, market expansion and enhanced financial performance. Currently, he is the Chairman and CEO of Quantum Leaders, a leading edge consulting company guiding boards and CEOs to improve strategy execution. His new book The Living Organization is due for release on November 2nd. Advance orders may be placed with Amazon .

What is a Quantum Leader
By Norman Wolfe, CEO Quantum Leaders

To be successful in today’s business climate, companies need employees who are fully engaged, creative and energetic. Yet so many companies never reach this level of performance. Quantum leaders are leaders who create environments that propel their organizations to new levels of success. What is a quantum leader and how has the role of leadership changed over time?

Leadership has always been part of the traditional definition of management: plan, organize lead and control. Yet over the past couple of decades, there has been a tremendous focus on leadership. We are taught there is a difference between leaders and managers. Managers are pushed to become leaders and even individual contributors are challenged to become leader-full. Go to Amazon and search on leadership, and you will be offered a choice of over 16,000 books on the subject.

To understand what is behind this emphasis on leadership lets look at the evolution of management. In the beginning, management’s job was to organize the flow of work that would be performed, mostly around the production line. Management did all the planning for production and made sure this well run “machine” was kept under control.

While there was a “leading” aspect of management, it was predominantly focused on telling employees what they needed to do and then “motivating” them to do it. Motivating amounted to various forms of control or intimidation such as incentive pay systems, (think piece parts), or the threat of termination. The goal of management was to get employees to do what managers wanted.

Some might argue that not much has changed since those early days: I contend that a lot has changed. We still want employees to do what the organization needs to have done, but now we recognize high performing employees are the ones who want to do what the organization needs; it becomes their choice not ours.

Since the early days of the industrial revolution, management theory has constantly focused on finding better ways to get employees to improve their productivity, and each new theory has somehow changed the role of the manager/leader. From Taylor’s, scientific management approach to the days of Maslow, Herzberg and McGregor’s “human relations movement” we see the role of the manager moving away from pure control towards a deeper understanding of employees performance drivers.

This change in the manager’s role parallels the change in the work environment. In the early days, work was primarily focused on production, the marketplace was national, the employee force was less educated and the pace of change occurred in years or decades. Today work is primarily focused on creativity and interpersonal collaboration, the market is global, the workforce is highly educated and the work environment is complex and changing rapidly.

Maintaining employee engagement has become critical to an enterprise’s success and is no longer a matter of power. We know that employees have greater freedoms, and leaders must truly motivate. Incentive pay or the threat of taking away someone’s livelihood won’t cut it anymore. Hence the shift of focus to leadership and away from just management.

Just as management theories have evolved we see the same evolution in leadership theories. From participative to situational, from charismatic to transformative and the latest focus, emotional intelligence we are bombarded with how to be an effective leader. This could leave one with the impression that like diet fads, theories of management and leadership are nothing but a string of fads and no one has yet found what it really is.

However, there is continuity from the early days of management theory to today’s evolving definitions of leadership. Each new theory is looking to answer the same question: how can we make our employees, and our organizations as a whole, more effective. And each new theory is a response to changes in the workplace, markets and workforce.

Yet we do not lose nor should we give up any of the theories that have preceded the latest theories. The proper way to view this evolution is that each phase builds on and adds to the work that preceded it. From Taylor ‘s scientific management to emotional intelligence, each theory is part of a larger mosaic and each still holds value today. I suspect that this will continue as long as humans keep evolving. Today we are moving into another stage of this evolution.

We have all heard the widely used phrase, “our people are our most important asset”. The next evolution of leadership, quantum leaders, will make this phrase a reality not just a wall poster. Leadership will be centered on the deep valuing and respect for the dignity of the human spirit. The workplace will be a place where the human spirit is honored, supported and enhanced.

“You can work with people more successfully by enlisting their feelings than by convincing their reason”, says Paul P. Parker. When people are emotionally secure and comfortable with their leaders, they will always perform better. Working with people’s feelings is the essence of quantum leadership, something almost all previous theories have tried to eliminate by focusing on process or structure.

Fully-engaged employees experience their contribution to the organization and the organization’s contribution to meeting their needs, addressing their fears and satisfying their personal desires. They not only need to feel empowered, they need to feel important. Attending to the deeper needs of employees first, frees up their energy to then attend to the needs of the organization.

With one Quantum Leader’s client, the employees were used to leadership that followed the old command and control philosophy of management. This worked fine for a number of years, but the organization was being held back by the rigid nature of decision making. The new CEO set out to give the people more authority over their departments and the decisions that affected their work.

The organization liked the direction the CEO was going and even understood how it would benefit the company as well as them individually, yet the new level of responsibilities created a good deal of fear and anxiety. Though they didn’t like the old system, they knew it and learned how to be successful within that structure. They were comfortable and no amount of rational explanations or appealing to their logic of how things would be better could overcome their deeper feelings.

Though the CEO was holding regular, all-hands meetings to keep the communication channels open, observing the process and talking to the other executives it became obvious this was not working. The reason – he was not addressing the real problem, the employee’s feelings. We decided to change the format to smaller gatherings in an informal setting where he was able to create for the employees the experience of feeling truly heard, not about their rational needs, but their deeper felt needs.

Working with the CEO we discussed what the likely responses would be and ways to encourage the sharing of their real concerns and the importance of connecting to them as people first. As anticipated the employees were not comfortable expressing what concerned them, let alone how they felt about it. Knowing this was likely to happen the CEO opened the conversation by sharing hic own feelings of the changes the organization was undertaking, not from the logical mind but from his heart. He shared not as the CEO but as one human being to another.

As the employees slowly began to share their concerns the CEO carefully and heartfelt acknowledged and listened without trying to solve it. Having had their deeper human needs acknowledged the employees were now ready to engage the challenges of changing the organization. To date the CEO has an organization that has not only made the transition but has employees at every level fully engaged and fully committed to this individual that was first a human being that also happened to be their CEO.

Like this CEO, the new quantum leaders will be leaders who “lead from the heart”. The heart is the place we experience caring, empathy, compassion and love. Leading from the heart adds relating, connecting, and caring to the rational, analytical, and intellectual process. Employees begin to feel like whole human beings, which in turn frees up their energy, elicits their creativity and their full engagement.